8 perfume trends to be excited for in 2025

A new year can bring exciting transformations and new trends, and that includes the fragrance industry. In 2025, there are a few new scent trends you can look forward to. 

From the revival of classic scents to the introduction of innovative combinations, this is the year for fragrance exploration. Discover new "edible" fragrances and unexpected scents that make you do a double take. Here are the perfume trends we’ve got our eye on that will elevate your fragrance game in 2025.

what are some perfume trends to look out for in 2025? 

There are eight main trends on our radar this year, and the bottom line is this: don't be shy to try something new! You only know if you like something if you give it a chance… and who knows, you may just discover your new signature scent.

Here are the top perfume trends to look out for in 2025.

1. gourmand or “edible” fragrances 

So-called “edible” fragrances are the ones you almost (keyword: almost) want to eat because they smell so good. We’ll make it abundantly clear that edible scents aren't actually food, they just do a great job of smelling like your favorite treats. In the perfume world, they're often known as gourmand fragrances. 

These fragrances feature scents like chocolate, honey, vanilla, praline, cherry, or marshmallow, and when done correctly, these scents are balanced out using other elements. Combining edible scents with musk or patchouli, for example, can create depth and make sure it doesn't end up smelling overly sweet. 

You might also hear about photorealistic scents — while closely related to the category of gourmand fragrances, photorealistic scents are fragrances that smell undeniably like the real thing. If you want a more wearable, creative take on your favorite foods, gourmand scents might be the way to go… but if you want to smell exactly (and we mean exactly) like the real deal, photorealistic scents will likely be perfect for you.

These tasty fragrances are, without a doubt, going to be popular in 2024. If you want to get ahead of the curve and add an edible fragrance to your collection, reach for our Soda Snob or Crumb Couture.

Soda Snob: Are you a fan of the perfectly crisp, fizzy glass of soda? Soda Snob is for you. This cola fragrance combines fizzy lime with cinnamon, secret cola accord, jasmine, caramel, and vanilla to bring you the euphoric smell of fresh pop. 

Perfect for a special occasion or a day when you want your fragrance to help you stand out in a crowd, Soda Snob will leave you smelling (and feeling) as fresh as a newly opened can of your favorite sparkling drink. 

Crumb Couture: On the other hand, Crumb Couture is like walking into a bakery in Paris. It's acroissant fragrance made with croissant accord, wild berry jam, blackcurrant, toasted vanilla, tonka bean, and sandalwood. If you want to smell like a walking dessert, Crumb Couture has you covered. 

2. musky fragrances 

The next fragrance category to keep an eye out for in 2025 is musky fragrances. Now, before we dive into the specifics, it’s important to take a minute to understand what musk actually refers to. 

It’s one of those ingredients that’s beloved in the world of fragrances but tends to be misunderstood. 

Although musk was originally extracted from deer, nowadays, fragrance makers prefer white musk, a synthetic version, for ethical and sustainable reasons. 

White musk has a powdery smell that is understated and sweet. It’s subtle richness makes musk its earthy flair and the woody edge to musk makes it down right irresistible. If musk sounds like a scent you want to feature in your signature scent for 2025, check out the following fragrances. 

Suganami: This clean, creamy scent blends musks with incense, myrrh, and amber, then finishes with cypress and bright spices for a smooth, slightly powdery scent experience.

Snif Me: This skin scent features peach skin, plum, musks, sandalwood, and white moss for a sensual, smooth, shape-shifting scent. Known as the “shape-shifter” in our fragrance collection, Snif Me was made specifically to reflect your skin’s distinct chemistry. 

Although this is undoubtedly a musky fragrance, its delicate profile also makes it part of another trend that’s going to take over the fragrance world in 2025: minimalism. We’ve all seen the posts about chic, simple French fashion and 100 ways to declutter your home. That minimalist vibe is going to be embraced with open arms by fragrance-makers across the board in 2025. 

There are a few different takes on minimalist scents that you can look out for. The first are single-note fragrances. These fragrances (as you might have guessed) feature only one ingredient or a very select few. 

The result is a group of fragrances that are uncomplicated and elegant, perfect for helping you shed all the complexity of 2024 and step into 2025 with a clean slate.

3. modern florals

There’s no denying that florals have always been a beloved ingredient in fragrances. After all, for many people, there’s no competing with rose for the title of Most Romantic Scent. 

Although florals are still going to have a place on the main stage of 2025’s fragrance scene, this classic fragrance group is getting an upgrade. Instead of the traditional takes on floral fragrances that are already well-known and established, experimental takes on timeless florals are going to be all the rage in 2025. 

Using some of the most popular floral scents (think orange blossom, orchid, and ylang-ylang) as the base, fragrance-makers are going to present you with some new and exciting versions of floral fragrances this year. 

To get in on the modern floral trend, try a spritz of one of the following fragrances (you won’t regret it).

Rose Era: With rose, strawberry, clean laundry accord, ambrette seeds, white moss, and saffron, this rose fragrance is a modern take on a timeless classic — and it’ll have you seeing pure petal vision. 

Bringing together the floral fragrance you already know with fresh, fruity scents, this fragrance is intoxicating and ethereal. Reach for this fragrance when you’re looking for a rose scent that’s long-lasting and surprising.

Vow Factor: Another floral fragrance that will help you make a splash in 2025 is Vow Factor. This fig-forward scent brings together green fig, mandarin, neroli, rose, and cedarwood. The result is a fragrance that’s as green as it is floral. 

There’s an undeniable air of romance that comes every time you wear Vow Factor. Regardless of whether it’s a chill date night at home or your walk down this aisle, this subtle take on a floral fragrance will make you feel fresh, warm, and ready for whatever Cupid has in store for you this year. 

4. milky scents 

Milky scents don’t actually have anything to do with the real smell of milk — instead, they’re warm, comforting scents that can evoke the deliciousness of some of your favorite milk-based foods. 

You can think of milky fragrances as an important part of the gourmand group (so important, we think they deserve their own category in 2025). 

The keyword for milky scents is creamy. These fragrances often feature scents like cacao, vanilla, and caramel to create scents that are downright delicious. Although they are sometimes associated with winter because of their inherent coziness, milky scents are set to take center stage all year long in 2025.

Heal The Way: This pistachio scent mixes pistachio cream with davana, palo santo, vanilla absolute, musk, and amber — and the pistachio cream gives this fragrance a subtly milky undertone. 

Very much aligned with the comforting nature of milky scents, Heal The Way is designed to help you achieve small moments of peace, self-love, and healing throughout the day. We recommend spritzing on this fragrance before your daily affirmations to give your self-care routine a creamy, comforting upgrade.

5. stone fruit scents

We’re calling it right now: 2025 is going to be the year of the stone fruit scents. 

When you hear the term stone fruit, think peach, apricot, cherry, and any other fruit where the outer flesh wraps around a hard kernel or seed. Other members of this family include nectarines and plums. 

Although this isn’t the case with every stone fruit, most fruits in this category are irresistibly juicy. 

Given that they tend to be in season from May until October, stone fruits are often associated with the long, warm days of summer. This means that they can help you feel especially festive during the summer and can transport you to your favorite poolside oasis in the winter. 

Tart Deco: With black cherry, raspberry, rose, jasmine, and vanilla, thissophisticated cherry fragranceis juicy, indulgent, and luxurious. For many cherry lovers, the problem has often been that cherry scents are too sweet or feel a little bit too much like a teenage throwback. That’s why Tart Deco is changing the game. 

Without losing the playfulness of the cherry fragrance, this scent has rich bottom notes that give it a more mature, seductive side.

Natural Talent: Another stone-fruit inspired scent that will quickly become a go-to is Natural Talent. This floral, fruity scent features apricot alongside jasmine, soft suede, osmanthus flower, clementine, and sandalwood for a smooth, juicy scent experience. This is one of those fragrances that somehow feels both woody and fresh but has a leathery, rich finish to round it out. 

The subtlety of Natural Talent makes it easy to incorporate into your fragrance lineup because you can wear it any time, any place, and never worry about feeling out of season. 

6. genderless fragrance 

The truth is, there are no gender-specific rules when it comes to fragrance. Any fragrance can work for any person who wants it. 

At some point along the way, scents began to be labeled for men or women — but if you ask us, fragrances are too nuanced to be assigned to one group of people. 

Traditionally, floral fragrances fall into feminine categories, while wood and spicier notes are considered masculine. At Snif, we’re blurring the lines. Snif makes unisex fragrances meant for everyone, and many of our scents combine stereotypical “feminine” and “masculine” ingredients together. 

Burning Bridges: For example, Burning Bridges features rose, freesia, and vanilla along with tobacco, fresh spices, and oakmoss. The result is a sweet, toasted scent that's bold and addictive to anyone who smells it. 

Suganami: Suganami is another fragrance that knows no gender. It blends woody iris with incense, myrrh, and amber and finishes with cypress and bright spices like angelica seed and pink pepper. The scent reads creamy and smooth, with a powdery after-effect. It strikes the perfect balance between softness and strength. 

But you don’t just have to take our word for it. The move toward gender-neutral fragrances is an industry-wide shift that’s going to be kicked into high gear this year. 

A large part of the change that’s driving this transition is a change in the way people conceive of fragrances. Instead of being a reflection of society’s definition of “feminine” or “masculine,” scents are starting to be seen as an expression of personal identity and style, just like your favorite pair of shoes or edgy haircut. 

At Snif, we’re happy to help lead the charge. 

7. fougere scents

Now if high school French wasn’t your forte, don’t worry, we’ve got you covered. Fougere is a French word that literally translates to “fern” but has also come to define a whole group of fragrances. These scents bring together grassy and mossy ingredients that give fragrances a fresh, herbaceous feel. Going back to the literal translation of fougere, the scents in this category always have elements that are reminiscent of ferns in the forest. 

One easy trick to help you spot fougere scents is to look out for some of the classic ingredients found in fougere scents. Usually, the fragrances in this family will feature something herbaceous like lavender, rosemary, or sage mixed with something citrusy or floral and rounded out with a woody base note like patchouli or tonka bean. 

Traditionally, the fragrances in this group were considered men’s scents. However, as we’ve already seen, in 2025 fragrances will know no gender limits. If you feel like a fougere scent might be for you, we’ve got a few suggestions to keep in mind. 

House of 8: This chocolate vanilla fragranceblends chocolate, vanilla, iris, lavender, sandalwood, and heliotrope for a dark, mysterious scent that indulges your senses. Unlike the minimalist skin scents we discussed earlier, House of 8 is a bold fragrance that knows how to make an impression.

Loved for being long-lasting and surprising, House of 8 is a seductive scent that’s perfect for those moments when you’re looking for something luxurious and distinct. 

Rain Check: On the other end of the fougere spectrum from House of 8 lies the Rain Check scent booster. Our Rain Check laundry scent combines bergamot, geranium, pink pepper, moss, orcanox, and vetiver to bring you a crisp, fresh fragrance reminiscent of a rainy day. 

You can add this fragrance to your laundry to give your clothes an extra boost of freshness after a wash. This subtle fragrance adds an earthy airiness to your clothes that will have you sniffing them again and again (and again) throughout the day. 

8. fragrances for wellness

It’s no secret that fragrances can help improve your overall wellness. From helping you relax and unwind after a long day to giving you a boost of energy in the morning, each scent has different mental benefits. Knowing a little bit about these benefits can help you customize your fragrance to your mood. 

Remember, part of fragrance customization involves layering, so don’t be afraid to experiment with the fragrances mentioned in this guide to help you craft your perfect signature scent for the new year. 

Heal The Way: One Snif scent specifically designed to help you create small moments of personal peace is Heal the Way (the delectable milky fragrance we mentioned earlier). As a little refresher, this pistachio fragrance combines pistachio, davana, vanilla, palo santo, vanilla absolute, musk, and amber. The result is a fragrance that’s subtle and light enough to wear every day, and warm enough to be a constant reminder of self-love. 

new year, new signature scent

Take yourself on a scent adventure this year — from new combinations to fresh takes on timeless classics, we can’t wait to see what 2025 brings to the world of fragrance. It’s the perfect time to find your new signature scent, and Snif makes it easy with luxurious, genderless fragrances. 

Sources:

If It Wasn't For YouTube, Larray Would Probably Still Be In The Closet | Elite Daily

"Cruelty-Free"/"Not Tested on Animals" | FDA

Animal Testing | Humane Society International

Can Good Memories of the Past Instill Happiness? Nostalgia Improves Subjective Well-Being by Increasing Gratitude | NCBI