01-26-2026

Blueberry Perfume: The Next “It” Fruity Note

If you’ve been hearing about blueberry perfume and want to learn more, check out this Snif guide for a breakdown of blueberry scents. 

Key takeaways:

  • Blueberry in perfume reads as juicy, slightly tart sweetness, often with a “jammy” or candy-like edge depending on the blend.
  • It plays best with vanilla/amber (cozier, dessert-y), woods/musk (cleaner, more grown-up), and citrus/green notes (brighter, fresher).
  • Snif Berry Styles and Crumb Couture are two fragrances featuring blueberry.

Blueberry has already earned its spot in the kitchen. Think pie fillings, jam, and a quick upgrade to yogurt. 

Now, it’s showing up somewhere new: fragrance. Notes like peach and cherry will always have a place, but blueberry is quickly becoming the fruity note to watch.

In this guide, we’ll break down what blueberry smells like in perfume, which notes it blends best with, and the most common styles of blueberry scents. Then we’ll point you to a few blueberry-forward picks from Snif so you can try the trend for yourself.

What Does Blueberry Perfume Smell Like?

We’re sure you’re already familiar with the taste of blueberry, but what about the smell? Here are the key components that make the smell of blueberries so inviting. 

Sweet

First and foremost, blueberries have a sweet smell. Just like most fruits, it’s light, sweet, and juicy. The sweet nature of blueberries is what makes them an ideal top or middle note in fragrances. 

Deep

Along with the initial sweetness, blueberry also has a delicious depth. Thanks to its earthy green notes, blueberry can add richness to a fragrance in a way that other fruity smells really can’t. 

Jammy

Blueberry also has a jammy, tart smell that’s sort of reminiscent of blueberry jelly. This gives blueberry scents a rounder, cozier feeling. 

What Scents Does Blueberry Pair Well With?

Now that you know what the main notes are in the blueberry smell, let’s talk about what scents it pairs well with. 

Vanilla

Pairing blueberry with vanilla is a great way to draw out the natural sweetness of the blueberry scent and balance out its tart undertones. 

When blueberry and vanilla are paired, they can also smell like your favorite baked goods or pastries. The blend of blueberry and vanilla is warm, sweet, and comforting. 

Woods

Woody scents pair well with blueberry because they share an earthy depth. The sweet and juicy blueberry smell can add some lightness to woody smells that are usually rich base notes. 

What Are the Main Types of Blueberry Scents?

Just like there are several different ways to eat blueberries, there are several different types of blueberry scents, and we’ll explore the three main types below. 

Fresh and Fruity

The first type of blueberry scent you’ll come across is the fresh and fruity kind. These are the fragrances that feature a blueberry smell most similar to that of a freshly picked blueberry. 

Fragrances in this category are generally ideal for summer, spring, or any time that you want your scent to give you an energizing, sunny boost. 

Jammy

You may also find scents that feature a jammy blueberry smell. The blueberry notes in these scents will be more syrupy, likely reminding you of blueberry jam. Although the smell is more similar to cooked blueberries, it will still have a tart twist. 

Bakery

Last but certainly not least are blueberry scents that lean harder into the “bakery” side of things. These fragrances make blueberry's sweetness the main star of the show. They’re ideal for days when you want your fragrance to wrap you up like a warm hug and keep you grounded from morning till night. 

What Is a Blueberry Perfume To Try?

With a full understanding of what makes the blueberry smell utterly irresistible, it’s time to turn our attention to the Snif scents that feature this fruity favorite. 

Berry Styles

Our Berry Styles Body Mist features blueberry alongside raspberry, lime, blue freesia, vanilla, and creamy woods. 

Given that it’s a body mist, it has a light concentration of fragrance oil, which makes it ideal for moments when you want a subtle scent or to layer several fragrances together. It’s also safe for application on your whole body and hair, so don’t be afraid to give yourself a quick one over when you want a berry-forward boost. 

Crumb Couture

If you’re a lover of all things croissant-related, Crumb Couture is probably going to be your new favorite scent. This fragrance is an ode to a freshly baked, flaky croissant, slathered in your jam of choice.

With a blend of croissant accord, wild berry jam, blackcurrant, toasted vanilla, tonka bean, and sandalwood, this is the gourmand fragrance that will have you (and everyone that gets a whiff!) salivating. 

In this scent, blueberry is a key component of the wild berry jam smell. If you loved the sound of a jammy blueberry fragrance, this is the one for you. 

Berry Good

You’ve got all the information you need to dive headfirst into the world of blueberry scents. Regardless of whether you’re drawn to a fresh, airy take on a blueberry scent like Berry Styles or a richer interpretation of blueberry like in Crumb Couture, there’s a blueberry scent out there for you.

FAQs

What does blueberry smell like?

As an ingredient in fragrances, blueberry has a sweet, deep, and jammy smell. Although it has a fresh, slightly tart edge, the undertones of earthiness give it depth and complexity. Depending on how blueberry is used in a fragrance, it may smell more like a freshly picked blueberry or your favorite blueberry jam. 

What is the smell of blueberry associated with?

The smell of blueberry is often associated with delicious baked goods such as blueberry muffins, pies, and jams. The gourmand nature of the blueberry smell makes it a comforting, nostalgic smell for many people. It is also associated with blueberry picking and summertime, the peak season for finding fresh blueberries. 




Sources:

Terpene volatiles mediates the chemical basis of blueberry aroma and consumer acceptability | ScienceDirect

Odour hedonics and the ubiquitous appeal of vanilla | NIH 

Characterization of Changes in Key Odorants in Blueberries During Simulated Commercial Storage and Marketing by Sensory-Directed Flavor Analysis and Determination of Differences in Overall Perceived Aroma | NIH 

Smelling our appetite? The influence of food odors on congruent appetite, food preferences and intake | ScienceDirect




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