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Gentle Reminder
Gentle Reminder

Gentle Reminder

floral, gourmand
sold out
$65 (6500 if kept)
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at a first glance

As the second fragrance designed by author and mindfulness teacher Alex Elle, spraying Gentle Reminder will remind you of Alex’s affirmation: that you are worthy of ease, joy, and love.

With purple ube (an earthy-sweet yam used in Filipino cooking), milk froth, black tea, palo santo, date sugar and a hint of lavender, this milk tea-inspired fragrance was created to soothe and ground you.

Lean into your soft side.
high-quality fragrance oil vegan cruelty-free conscious beauty clean paraben-free phthalate-free no synthetic dyes preservative-free

nose: Snif + Patricia

  • All our fragrances are vegan, cruelty-free, and formulated with industry clean standards. They are made without parabens, preservatives, phthalates, or synthetic dyes inside.

  • Our fragrances are eau de toilettes that are formulated for optimal performance and long-lasting, daily wear without being overwhelming.

  • Alcohol, Fragrance*, Water. *Our scents are made with a high-end blend of natural ingredients and safe synthetics. While our formulas are nut-free, if you're concerned about potential allergens, please email us at hello@snif.co

snif something new

(2) 10 ml mini fragrances

Pieces of Peace Mini Fragrance Bundle

10 ml Gentle Reminder + 10 ml Heal the Way

$44

10 ml mini fragrance

Vanilla Vice - 10 ml mini fragrance

ice cream • madagascar vanilla • musk

$25

lavender

what is it?

A powerful aromatic, floral note synonymous with feelings of calm and clean.

the smells.

Lavender is a symbol of wellness and evokes nostalgic feelings of petalled peace. In fragrance, it adds an instant fresh and clean feeling while its familiarity cues to comfort.

notables.

Lavender, from the Latin “lavare” (to wash), symbolizes cleanliness.

what is it?

A powerful aromatic, floral note synonymous with feelings of calm and clean.

the smells.

Lavender is a symbol of wellness and evokes nostalgic feelings of petalled peace. In fragrance, it adds an instant fresh and clean feeling while its familiarity cues to comfort.

notables.

Lavender, from the Latin “lavare” (to wash), symbolizes cleanliness.

lavender

purple ube

what is it?

This root vegetable native to the Philippines combines creamy facets with earthy sweetness.

the smells.

Reflecting its roots, purple ube is indulgently earthy with subtle facets of nuttiness, floralcy, and a vanilla-like sweetness. It adds textures and warmth to any fragrance along with a buttery amber base.

what is it?

This root vegetable native to the Philippines combines creamy facets with earthy sweetness.

the smells.

Reflecting its roots, purple ube is indulgently earthy with subtle facets of nuttiness, floralcy, and a vanilla-like sweetness. It adds textures and warmth to any fragrance along with a buttery amber base.

purple ube

milk froth

what is it?

A light and airy expression of creamy milk.

the smells.

Adding a delicate creaminess, milk froth's whipped lactonic character infuses fragrance with subtle addiction and an enveloping quality that feels light as air.

what is it?

A light and airy expression of creamy milk.

the smells.

Adding a delicate creaminess, milk froth's whipped lactonic character infuses fragrance with subtle addiction and an enveloping quality that feels light as air.

milk froth

black tea

what is it?

An blend of flowers and herbs for an invigorating freshness that's down to earth.

the smells.

With herbaceous floralcy, black tea evokes a comforting crispness blended alonside soft fruits and earthiness.

what is it?

An blend of flowers and herbs for an invigorating freshness that's down to earth.

the smells.

With herbaceous floralcy, black tea evokes a comforting crispness blended alonside soft fruits and earthiness.

black tea

palo santo

what is it?

A down-to-earth accord evoking the wild palo santo tree with traditional woody facets blended with hints of sweetness.

the smells.

This palo santo accord opens with a refined blend of warm and creamy woods. Its clean elegance is accentuated by a subtle smokiness and earthy sweetness.

notables.

In wellness, palo santo is meant to purify and remove negative energy.

what is it?

A down-to-earth accord evoking the wild palo santo tree with traditional woody facets blended with hints of sweetness.

the smells.

This palo santo accord opens with a refined blend of warm and creamy woods. Its clean elegance is accentuated by a subtle smokiness and earthy sweetness.

notables.

In wellness, palo santo is meant to purify and remove negative energy.

palo santo

date sugar

what is it?

The sweet signature of the flavorful stone fruit.

the smells.

A classic sugared sweetness with an edge of dried fruit to add body.

what is it?

The sweet signature of the flavorful stone fruit.

the smells.

A classic sugared sweetness with an edge of dried fruit to add body.

date sugar
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the scent stack.

We meticulously select raw materials that are as pure as they are potent. Every ingredient in our fragrances is chosen by expert noses for its superior quality and ability to create a scent experience like no other.

the notes

top
mid
base
learn more about our quality

date sugar

what is it?

The sweet signature of the flavorful stone fruit.

the smells.

A classic sugared sweetness with an edge of dried fruit to add body.

what is it?

The sweet signature of the flavorful stone fruit.

the smells.

A classic sugared sweetness with an edge of dried fruit to add body.

date sugar

milk froth

what is it?

A light and airy expression of creamy milk.

the smells.

Adding a delicate creaminess, milk froth's whipped lactonic character infuses fragrance with subtle addiction and an enveloping quality that feels light as air.

what is it?

A light and airy expression of creamy milk.

the smells.

Adding a delicate creaminess, milk froth's whipped lactonic character infuses fragrance with subtle addiction and an enveloping quality that feels light as air.

milk froth

black tea

what is it?

An blend of flowers and herbs for an invigorating freshness that's down to earth.

the smells.

With herbaceous floralcy, black tea evokes a comforting crispness blended alonside soft fruits and earthiness.

what is it?

An blend of flowers and herbs for an invigorating freshness that's down to earth.

the smells.

With herbaceous floralcy, black tea evokes a comforting crispness blended alonside soft fruits and earthiness.

black tea

purple ube

what is it?

This root vegetable native to the Philippines combines creamy facets with earthy sweetness.

the smells.

Reflecting its roots, purple ube is indulgently earthy with subtle facets of nuttiness, floralcy, and a vanilla-like sweetness. It adds textures and warmth to any fragrance along with a buttery amber base.

what is it?

This root vegetable native to the Philippines combines creamy facets with earthy sweetness.

the smells.

Reflecting its roots, purple ube is indulgently earthy with subtle facets of nuttiness, floralcy, and a vanilla-like sweetness. It adds textures and warmth to any fragrance along with a buttery amber base.

purple ube

lavender

what is it?

A powerful aromatic, floral note synonymous with feelings of calm and clean.

the smells.

Lavender is a symbol of wellness and evokes nostalgic feelings of petalled peace. In fragrance, it adds an instant fresh and clean feeling while its familiarity cues to comfort.

notables.

Lavender, from the Latin “lavare” (to wash), symbolizes cleanliness.

what is it?

A powerful aromatic, floral note synonymous with feelings of calm and clean.

the smells.

Lavender is a symbol of wellness and evokes nostalgic feelings of petalled peace. In fragrance, it adds an instant fresh and clean feeling while its familiarity cues to comfort.

notables.

Lavender, from the Latin “lavare” (to wash), symbolizes cleanliness.

lavender

palo santo

what is it?

A down-to-earth accord evoking the wild palo santo tree with traditional woody facets blended with hints of sweetness.

the smells.

This palo santo accord opens with a refined blend of warm and creamy woods. Its clean elegance is accentuated by a subtle smokiness and earthy sweetness.

notables.

In wellness, palo santo is meant to purify and remove negative energy.

what is it?

A down-to-earth accord evoking the wild palo santo tree with traditional woody facets blended with hints of sweetness.

the smells.

This palo santo accord opens with a refined blend of warm and creamy woods. Its clean elegance is accentuated by a subtle smokiness and earthy sweetness.

notables.

In wellness, palo santo is meant to purify and remove negative energy.

palo santo
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The snif difference.

  • genderless
    scent

    genderless
    scent

  • preservative
    free formula

    preservative
    free formula

  • travel-friendly
    bottle

    travel-friendly
    bottle

  • vegan & cruelty
    free

    vegan & cruelty
    free

  • no synthetic
    dyes

    no synthetic
    dyes

the author behind the scent.
meet alex elle.

The New York Times best-selling author and mindfulness leader has always believed in the power of scent and self-connection. Both scents in her collection, Heal the Way and Gentle Reminder, are designed to calm, soothe, and nurture.

"I created my second fragrance, Gentle Reminder, as my own note to self—to always remember that I am deeply worthy of ease, joy, and tenderness.”

- xoxo Alex

shop Alex's favorite scents

"The milky soft combo of these notes changed my brain chemistry."

AMANDA