30 ml
10 ml
bundles
8.5 oz
50 oz
bundles
detergent + booster
For too long, big beauty has told you who you should be.
We like you just the way you are.
we're setting the new scent standard.
they sell fantasies. we sell fine fragrance.
Traditional fragrance is...how can we put this? Problematique.
You’re laying on your couch in a way that would look painful to anyone else, but somehow you’re very comfortable in it. You fire up your latest binge watch, but not before...THE ADS.
First up is perfume. It’s new, but it somehow feels like you’ve seen it a million times. A supermodel, that you recognize from that time you were catfished, is running barefoot through Paris in the rain, holding a bottle of champagne. They whisper something in French. You’re wondering if you can get fries delivered.
Next up is cologne. A guy is riding a horse, shirtless on the beach. He has more abs than you thought were physically possible. Finally, the option to SKIP AD appears.
You are calmed by your show’s theme song, but all you can think is “where were her shoes?” and “I’m allergic to horse hair.” We got tired of the grand illusion of how beauty is defined. The fragrance industry is stuck in its own stereotypes of yesterday. So, we set out to build an inclusive brand that reflects the diverse world of today and tomorrow.
Ditching old labels, in more ways than one.
Snif was created to reflect the world we live in today, that means including everyone in it.
We’re tackling unhealthy stereotypes, fluffy descriptors, and other outdated standards.
They say, Gucci is Guilty.
They say, Gucci is Guilty.
They say, Tom Ford Noir de Noir.
They say, Tom Ford Noir de Noir.
They say, Chanel Chance Eau Tendre, Eau de Parfum.
They say, Chanel Chance Eau Tendre, Eau de Parfum.
They say, Michael Kors Gorgeous.
They say, Michael Kors Gorgeous.
We say, "yeah you are."
We say, "No de Thanks."
We say, "pardon our french but what the f***?"
We say, "according to who ?"
They say, Gucci is Guilty.
They say, Gucci is Guilty.
We say, "yeah you are."
They say, Tom Ford Noir de Noir.
They say, Tom Ford Noir de Noir.
We say, "No de Thanks."
They say, Chanel Chance Eau Tendre, Eau de Parfum.
They say, Chanel Chance Eau Tendre, Eau de Parfum.
We say, "pardon our french but what the f***?"
They say, Michael Kors Gorgeous.
They say, Michael Kors Gorgeous.
We say, "according to who ?"
Fragrance That Follows Your Lead,
Not The Other Way Around.
We believe fragrance should be simple, comfortable, accessible, and fun.
We don’t settle when it comes to the quality of our scents, we don’t capitalize on insecurity, and we don’t compromise on our core values.
1
transparency
2
inclusivity
3
self-expression
4
quality
The
best
in modern fragrance.
Period.
It’s 2021 and you just want to smell good. You’re doing some digging and just scrolling past the same old brands that made you dizzy at your mall’s perfume counter. They all seem to blend together at some point. They’re all trying to sell you on being someone you're not. You think to yourself, "okay. let me be more specific." Hopelessly you type in "unisex, high quality fragrance". And that's when it happens. I mean, who doesn't remember their first Snif.
We understand that life isn’t exactly a party at Gatsby’s and having your driver pull the car around. It’s more splitting burgers at a diner and wondering if you can still catch the last train home. At Snif, we’re less.
More Than Meets the Nose.
Say Goodbye To The Gender Divide.
“Boys do this, girls do that.” Snooze. Call it a scent, musk, aroma, whatever you want. It’s yours, and it’s personal.
One for all, all for one.
Fragrance Made For Everyone.
We’re over seeing the same faces and body types selling us a fantasy. New voices means new standards and new expectations.
When you want, how you want.
Smell Good On Your Own Terms.
Sure, a steak dinner sounds nice, but we’ll take pizzas in the park any day. No matter the occasion, Snif has you covered.
