go ahead, smell us go ahead, smell us go ahead, smell us

we're calling out conventional.

The fragrance industry is stuck in the past. So, we’re changing the whole experience. From the way you try it, to the way you buy it.

You Deserve Fine Fragrance at a Fair Price Without Getting Sprayed in the Face.

From uncomfortable department store shopping and overcomplicated packaging to dramatic commercials and painfully poetic product descriptions. We're over it.

some things should be simple.

fragrance is one of them.

  • Why brave aggressive retailers or take a chance on something you've never smelled? Snif Kits make the process simple and sure.

  • We don’t think you should spend $$$ on chemically-charged, overpriced fragrances full of empty promises.

  • You don't need a fancy fragrance school to school you on what smells good. You know what you like, so go ahead, trust your own damn nose.

if fragrance is a competition,

we’re winning.

  • genderless scents
  • high-quality, premium ingredients
  • formulated with industry clean standards
  • vegan & cruelty-free
  • no preservatives
  • no phthalates
  • no parabens
  • no sythentic dye

the scent board.

You don’t have to be French to know what smells good. Our Scent Board is a community of non-industry people that help us curate each of our fragrance collections. We value convenience over convention, high-quality over highbrow and scent over stigma. Each fragrance is sniffed, scrutinized and selected with care to make sure we’re only offering the best.

try snif your way ↗

say hi to your old fragrances for us.

here's why ↗

say hi to your old fragrances for us.

here's why ↗